Channel Marketing Transformation:
A Tactical Guide to Upgrading Your Channel Marketing Program
In this tactical guide, we will build a project plan to help you transform three areas of your Channel Marketing program to help decrease costs, improve Partner participation and reach more customers. Indirect Distribution has always been a powerful way to go to market — if you can overcome its inherent challenges. Getting hundreds or thousands of Local Business Owners on the same page has traditionally created problems with Brand compliance, funding and local execution. But how would your Brand look at your go-to-market strategy if innovations in Modern Channel Marketing technology could eliminate these challenges?
The project plan we will build will be focused on three areas:
- Section 1: Transform Campaign Management
- Section 2: Transform Funding
- Section 3: Transform Local Execution