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The Drive for Digital: Five Strategies to Get Your Partners to Go Digital

December 21, 2016 Sean Wisdom

Channel Partners believe Digital Marketing is the best way for them to grow their business. Social Media and Local Websites are seen as the top two drivers of sales, according to a recent report by Gleanster Research. But executing digital tactics at the local level can be costly for Brands and complicated for Partners.

In this on-demand webinar, SproutLoud’s Digital Team discusses how innovations in technology can help Brands improve Partner adoption of digital tactics while still maintaining tight controls on OpEx. Learn how to:

  • Simplify customization of ads
  • Centralize digital campaign planning
  • Reduce vendor management costs
  • Automate execution at the local level
  • Measure, measure, measure

Sean Wisdom, Vice President of Channel Marketing at SproutLoud, presents the webinar and interviews Anne Ghaltchi, Manager of Digital Services, and Gary Ritkes, President of SproutLoud, about the best ways to drive digital adoption across your Partner networks.

About the Author

Sean Wisdom

Sean Wisdom is the Vice President of Channel Marketing for SproutLoud. He has been at the forefront of some of the biggest innovations of the past 20 years including smart devices, mobile applications and marketing technologies. Sean has created the messaging, sales and marketing strategies for major brands like AT&T, Verizon and Dell. He has extensive experience with indirect channels and has developed marketing, sales and compensation strategies for both consumer and B2B partner networks. Sean has a passion for Local Businesses and has spent a career helping improve their sales and marketing performance with innovative software technologies.

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