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The Co-Op Revolution

February 3, 2017 Sean Wisdom

The process of Co-Op Claims and Reimbursement is so broken that Channel Partners only use about 50 percent of the $70 billion Brands invest each year in Co-Operative Advertising programs. It's time-consuming and frustrating for Partners to get ads approved, manage local vendors and wait weeks for reimbursement checks. And it also makes them think twice about participating in Co-Op Advertising. But new innovations in Intelligent Funds Management allow Brands to give Partners instant access to Co-Op dollars while eliminating the opportunity for fraud.

Sean Wisdom, VP of Channel Marketing at SproutLoud, presents The Co-Op Revolution webinar. Learn why Instant Funding is changing the way major Brands think about their Go-to-Market strategy. The webinar will focus on how to:

  • Identify the Major Failure Points in Co-Op Funding
  • Leverage Expert Change Management
  • Increase Partner Participation
  • Drive Adoption of New Digital Tactics
  • Eliminate Fraud

About the Author

Sean Wisdom

Sean Wisdom is the Vice President of Channel Marketing for SproutLoud. He has been at the forefront of some of the biggest innovations of the past 20 years including smart devices, mobile applications and marketing technologies. Sean has created the messaging, sales and marketing strategies for major brands like AT&T, Verizon and Dell. He has extensive experience with indirect channels and has developed marketing, sales and compensation strategies for both consumer and B2B partner networks. Sean has a passion for Local Businesses and has spent a career helping improve their sales and marketing performance with innovative software technologies.

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