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Disruption: The Big Shift in Channel Marketing

December 1, 2016 Sean Wisdom

In this on-demand webinar, Forrester's Channel Marketing Principle Analyst  Tim Harmon and SproutLoud's Vice President of Channel Marketing  Sean Wisdom discuss the radical evolution of Channel Marketing and the key imperatives that Distributed Brands must achieve to be successful:

  • Leveraging Partners to Break Through the Noise. This is the most over-saturated marketing environment in the history of business. Brands need to leverage the voices of their Independent Partners to break through the noise and be heard by more customers.
  • Using Technology to Improve Brand Consistency. Partners are by nature independent. This independence can result in inconsistency in the Brand marketing message, which can confuse customers, slow deals or even damage the firm's Brand.
  • Automating Local Marketing to Accelerate Sales. Enabling Partners may not be the primary objective of a Through-Channel Marketing Program, but it sure is a welcome consequence. With proactive marketing support, you can onboard new Partners, scale Partner revenue generation efforts and build Partner loyalty more quickly.

SproutLoud is a SaaS company leading the next evolution of Through-Channel Marketing Automation. Sean also discusses how SproutLoud helps Brands simplify campaign execution, amplify the power of their marketing spend and accelerate local Channel Sales.


About the Author

Sean Wisdom

Sean Wisdom is the Vice President of Channel Marketing for SproutLoud. He has been at the forefront of some of the biggest innovations of the past 20 years including smart devices, mobile applications and marketing technologies. Sean has created the messaging, sales and marketing strategies for major brands like AT&T, Verizon and Dell. He has extensive experience with indirect channels and has developed marketing, sales and compensation strategies for both consumer and B2B partner networks. Sean has a passion for Local Businesses and has spent a career helping improve their sales and marketing performance with innovative software technologies.

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