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  • Local Marketing 101: Measuring Your Partners' Digital Performance (Part 3)

    Local Marketing 101: Measuring Your Partners' Digital Performance (Part 3)

    Brands can help set their Partners up for Digital Marketing success. Discover how clear analytics and critical performance metrics can guide decisions and lead to more sales.

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  • Local Marketing 101: Get Your Partners to Invest with You (Part 2)

    Local Marketing 101: Get Your Partners to Invest with You (Part 2)

    Upgrading your funding strategy can have a direct impact on your Channel Marketing ROI. Compare the cost-savings and competitive advantages of Co-Op and Instant Funding.

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  • The Co-Op Revolution55:22

    The Co-Op Revolution

    Of the $70 billion a year Brands allocate for Co-Op, Partners turn down about half, because Co-Op is just too difficult. The process is broken. Learn how Instant Funding changes everything.

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  • The Drive for Digital: Five Strategies to Get Your Partners to Go Digital1:05:00

    The Drive for Digital: Five Strategies to Get Your Partners to Go Digital

    Learn how to use Digital Marketing to benefit your Brand and your Channel Partners. Increase Partner adoption of digital tactics at the local level, while still maintaining tight controls on OpEx.

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  • Disruption: The Big Shift in Channel Marketing55:37

    Disruption: The Big Shift in Channel Marketing

    In this on-demand webinar, experts from Forrester Research and SproutLoud discuss the radical evolution of Channel Marketing and the key imperatives Distributed Marketing must achieve this year.

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  • Channel Sabotage - Is Your Channel Marketing Strategy Undermining Your Sales Team-WP

    Channel Sabotage - Is Your Channel Marketing Strategy Undermining Your Sales Team-WP

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  • Smart Money: The Secret to Getting Your Partners’ Performance to Soar

    Smart Money: The Secret to Getting Your Partners’ Performance to Soar

    Delivering the most innovative Channel Marketing Automation solutions is just a starting point. What Brands and Partners want today is Expert Marketing Support when they need it most.

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  • Point, Click, Sell: How Automation Accelerates Sales

    Point, Click, Sell: How Automation Accelerates Sales

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  • Get Your Partners Out of the Back Office and On the Sales Floor

    Get Your Partners Out of the Back Office and On the Sales Floor

    When Channel Partners spend more time on marketing than talking to customers, sales tend to suffer. Learn how innovations in marketing automation let your Partners go back to what they do best: Sell.

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  • SproutLoud Analytics2:14

    SproutLoud Analytics

    SproutLoud Analytics gives you performance metrics on every campaign and consolidated insight across your entire Partner ecosystem.

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  • SaaS Through-Channel Marketing Automation Platform3:19

    SaaS Through-Channel Marketing Automation Platform

    SproutLoud’s Channel Marketing platform integrates SaaS software, best-of-breed marketing services and world-class support to help Brands reduce OpEx and increase sales.

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  • Think Co-Op and MDF First: The Five Forces of Partner Captivity - Part 2

    Think Co-Op and MDF First: The Five Forces of Partner Captivity - Part 2

    EXECUTIVE SUMMARY:  This article explores the five forces of Partner Captivity and how differing interests between Brands and Partners can create misalignment. Find out how to better align your...

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  • Automated Campaign Execution (ACE)2:24

    Automated Campaign Execution (ACE)

    Automating local marketing gives Partners simple point-and-click execution integrated with best-in-class local marketing performance.

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  • Everything You've Been Told About Channel Marketing is Wrong WP

    Everything You've Been Told About Channel Marketing is Wrong WP

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  • The Next Evolution of Channel Marketing

    The Next Evolution of Channel Marketing

    Brands face a lot of challenges creating, executing and funding local advertising. Learn how innovative technology, integrated marketing execution and expert service makes Channel Marketing simple.

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  • Clarity: How to Get Real-time Insight into Channel Marketing Performance

    Clarity: How to Get Real-time Insight into Channel Marketing Performance

    Measuring the impact of every dollar spent gives you more insight into what drives customer response. Find out how this level of clarity in Channel can lead to better, more informed decisions.

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  • CHANNEL SABOTAGE:<h2>Is Your Channel Marketing Strategy Undermining Your Sales Team? (Part 1)

    CHANNEL SABOTAGE:<h2>Is Your Channel Marketing Strategy Undermining Your Sales Team? (Part 1)

    If outdated Channel Marketing practices are distracting your Channel Sales team with administrative issues, then they’re not focused on enabling your Partners to sell. Answering questions about...

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