SUNRISE, FL -- February 9th, 2016 -- Agricultural farming may be 10,000 years old but just like everything else in the Digital Age it must leverage technology to stay relevant. This week, New Holland Agriculture and New Holland Construction gave the industry a shot of tech evolution with the launch of its new marketing technology platform crafted by SproutLoud.
Channel marketing automation has been a hot topic and has enjoyed transformative adoption in many verticals. Now it has come to the agricultural and construction machinery business. It’s all about how distributed brands like New Holland harness the power of technology to give their dealers the marketing tools and technology that lead to success on the local level. Like many other leaders in the agricultural category, New Holland was working with several legacy solutions along with many manual traditional marketing processes that didn’t truly leverage the automated digital marketing tactics, automated direct mail management and customized messaging automation of today. While New Holland still utilizes a traditional Claims and Reimbursement Co-op management process today, they have also added SproutLoud’s Co-Pay model as a part of the new solution which will just make their dealer’s lives a bit easier and a lot faster for messaging speed to market. The platform allows the creation of co-branded customized messages that are relevant and engaging to insure a true brand experience locally from both the dealer and New Holland – SproutLoud’s Through-Channel Marketing Automation platform has it covered.
Agricultural media were quick to pick up on this announcement and what this evolution means to the future of the business.
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SproutLoud is a hyperlocal marketing platform that helps brands in any vertical manage and govern their marketing campaigns and programs with the channel partners that sell their products or services (Local Retailers, Distributors, Agents, Sales Reps, Dealers, VARS, Employees, Franchises). The platform is deployed by enterprise marketers looking to protect brand integrity and to increase speed to market messaging with pre-created high quality content to be co-branded by the partners. The award winning platform has four distinct strengths: providing the most flexible advertising and co-op funds management tool on the market, automating the customization and distribution of local marketing messages, aggregating the most comprehensive advertising services and tactics through best-in-class marketing service partners, and delivering real-time business intelligence to the brand.