SproutLoud Taps Dell Global Executive Sean Wisdom As New VP Of Channel Marketing

July 11, 2016 KC Backofen


SUNRISE, Fla., July 6, 2016 -- South Florida-based marketing technology innovator SproutLoud announced today that former Dell Global Director for Software Marketing, Sean Wisdom, has joined SproutLoud as Vice President of Channel Marketing. Wisdom is a business to business software solutions marketing veteran with an impressive history in sales and marketing leadership positions with six publicly traded companies including global technology giants AT&T, Dell, and Verizon.

"Sean has a long history of helping big brands turn technology into a platform for improving revenue performance," said SproutLoud CEO Jared Shusterman. "His expertise and experience are a great fit here at SproutLoud and a key component in our plans for continued growth and leadership in this space."

"I've never seen a company that has such a clear vision of how to use technology to simplify what has become an incredibly complex marketing environment," said Wisdom. "If you look at how SproutLoud has reimagined the entire campaign funding and execution process, it's clear to me that they're on the verge of explosive growth."

In his career Wisdom's primary focus has been launching new business ventures for Fortune 100 brands and taking initiatives from concept to $100M+ revenue. Prior to joining SproutLoud, Wisdom was Global Director of Solutions Marketing for Dell's $2B Software business which saw him build and execute strategies for mobility, cloud, analytics and security across NA, SA, EMEA and APAC. Sean also led the development of AT&T's Indirect Distribution Strategy and helped build Global 500 sales and marketing organizations for Verizon and Weblink Wireless.

"Over the course of my career I have been there at the launch of the disruptive technologies that shaped our age: smartphones, tablets, mobile apps, cloud collaboration, analytics. I believe SproutLoud's Channel Marketing Platform brings that same level of disruption to the way Brands go to market." said Wisdom. "The ability to simplify marketing execution, amplify the power of every dollar you spend and turn your local partners into your most efficient marketing channel is as exciting as anything I have seen in technology."


SproutLoud is a cloud-based channel marketing platform that helps brands in any vertical manage and govern their marketing campaigns and programs with the channel partners that sell their products or services (Local Retailers, Distributors, Agents, Sales Reps, Dealers, VARS, Employees, Franchises). The platform is deployed by the enterprise marketers looking to protect brand integrity and to increase speed to market messaging with pre-created, high-quality content to be co-branded by the partners. The award-winning platform has four distinct strengths: providing the most flexible advertising and co-op funds management tool on the market, automating the customization and distribution of local marketing messages, aggregating the most comprehensive advertising services and tactics through best-in-class marketing service partners, and delivering real-time business intelligence to the brand.

For more information on SproutLoud's services and capabilities, please contact: Sales@sproutloud.com or 954-476-6211 x 3.

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