SUNRISE, FL -- August 4, 2015 -- SproutLoud, an award-winning hyperlocal channel marketing platform that delivers local marketing automation to some of the best global brands, today announced new client Virginia Farm Bureau Insurance, a leading insurance provider for individuals, families and farms in Virginia. SproutLoud offers a new platform for Virginia Farm Bureau Insurance that is complete with a unique suite of services, which will allow them to streamline their current local marketing for their agents and leverage new marketing solutions.
Complemented by the full integration with SproutLoud’s user-friendly online marketing portal, the new platform for Virginia Farm Bureau Insurance is envisioned to enrich their network by simplifying the marketing process, furnishing tools to manage creative assets, and launching multichannel marketing campaigns. More specifically, the added benefit of SproutLoud’s seamless co-op funds management process increases both efficiency and profitability, resulting in a more succinct brand presence.
“We chose SproutLoud because of their strategic acumen in identifying the opportunities we can provide for all of our agents, allowing us to multiply our marketing efforts with more local campaigns,” said Loren Williams, marketing manager at Virginia Farm Bureau Insurance. “Embracing the latest marketing technology that SproutLoud offers is a big step in strengthening our brand and establishing a more expansive and collaborative marketing vehicle.”
Upon completion of the first phase of the development of the new platform, Virginia Farm Bureau’s agents will have access to the following:
- Call tracking: Inbound call data through tracking numbers provided by SproutLoud
- Co-pay: Real-time fund distribution that gives agents instant access to co-marketing funds
- Custom ads: Ability to customize and send print ads for publication
- Direct mail: Ability to customize and send co-branded direct mail pieces
- Print-on-demand items: Execution of customized assets across media from one place
“We keenly understand the importance of distributing diverse digital and traditional marketing tactics for brands in this dynamic marketplace,” said Gary Ritkes, president of SproutLoud. “Virginia Farm Bureau Insurance is an organization that understands that need for increased brand consistency along with enabling their agents to quickly deploy marketing solutions to gain local market share.
For more information about Virginia Farm Bureau Insurance, contact Loren Williams at loren.williams @vafb.com or 804-290-1205.