Sunrise, FL – February 2, 2011 – SproutLoud, a leading marketing resource management firm, has developed a whitepaper designed to show how to turn cooperative marketing programs into one of the most effective marketing tools for business. This guide is meant to help brands with setting a local sales and marketing strategy that will succeed in today’s market, since many marketing departments are being asked to do more with fewer resources.
SproutLoud’s complimentary guide explains how an automated co-op program can help businesses succeed. When setting a local sales and marketing strategy supported by effective marketing tools such as co-op marketing, companies can streamline many processes to effectively communicate, speed time to market and reduce demand on resources.
“Setting a local sales and marketing strategy should be done with every business, large and small. This ensures the branded message comes off clear and concise in every market. Without having effective marketing tools, companies face challenges reaching customers and growing their businesses in modern, highly competitive environments,” said Gary Ritkes, Managing Director of Sales, of the marketing resource management firm, SproutLoud.
Headquartered in Ft. Lauderdale, FL, SproutLoud develops effective marketing tools and strategies that help companies manage their brands and promote marketing messages at the local level - through sales channels, franchisees, chain-retail locations, dealer networks, VAR programs, and field employees/offices - with comprehensive Marketing Resource Management solutions. SproutLoud’s web based application, powered by MRM+™ Technology, provides robust yet easy to use features and functionality, enabling marketers to reach their customers with customized messages in the media of their choice. SproutLoud solutions manage brand compliance, increase speed to market, automate manual tasks, and provide robust reporting and business intelligence, empowering marketers with the resources of national brands that make local marketing work smarter.