(January 10, 2011) Sunrise, FL – SproutLoud, a leading marketing resource management (MRM) provider, will debut its newest brand management software release at the International Franchise Association (IFA) 2011 Annual Convention in February.
“Our newest brand management software platform is designed to target the issues that matter to franchisors most, giving them the tools to make their franchisees better marketers and automate their marketing. Plus, it provides a powerful built-in marketing program they can offer with their franchises,” said, Gary Ritkes, Managing Director of Sales.
SproutLoud’s expansive redesign and expanded features include:
• An Enhanced Feature Set – SproutLoud’s comprehensive Marketing & Planning Calendar, searchable Marketing Collateral and Asset Catalog, and flexible permission powers provide strong and innovative tools to help manage and distribute marketing materials and campaigns.
• Engagement Campaigns – Predesigned communication plans developed by SproutLoud help franchisors market to franchisees and encourage participation in franchise marketing programs.
• Automated Marketing Programs – “Set It and Forget It” programs let franchises enroll once in multiple touchpoint marketing programs, making it simple to provide continuous campaigns to clients and prospects.
“We were very thorough in exploring how to best serve the market,” said Jared Shusterman, Founder and Managing Director at SproutLoud. “For our update, we examined the needs and feedback from our franchise clients and thousands of their franchisees to provide a system that meets their needs and provides a positive user experience.”
SproutLoud has also experienced significant corporate growth through support of the franchise industry, and was recently recognized by Inc. magazine as the number four top advertising and marketing company on the 2010 Inc. 500 list. ” All of our hard work has paid off, and we’re looking forward to making 2011 a fantastic year for unlocking franchises’ business potential and for SproutLoud,” commented Shusterman.
Headquartered in Sunrise, FL, SproutLoud helps companies manage their brands and messages in local-level marketing. SproutLoud's web-based Marketing Resource Management (MRM) application provides robust marketing features in an easy to use interface, enabling local marketers to access the materials they need in the media of their choice, customize them, and reach their target audience with brand-controlled messaging.
SproutLoud solutions adapt easily for any local network, including sales channels, franchises, retail locations, dealer networks, VAR Programs, field employees/offices, and affiliates. Their brand management software platform manages brand compliance, increases speed to market, automates manual tasks, and provides robust reporting, empowering marketers with the resources of national brands and making local marketing work smarter.