SpaTraffic.com to offer Resort, Medical and Day Spas a professional 1:1 marketing system design to drive location traffic
Ft. Lauderdale, FL - March 09, 2007 - SproutLoud Media Networks, LLC (www.sproutloud.com) announced the future release of SpaTraffic.com (www.spatraffic.com), a self-service marketing toolkit dedicated specifically to spa owners and employees. Launching in May 2007, SpaTraffic.com will host a library of generic and manufacturer designed templates with customization ability for 1:1 direct mail campaigns, printed materials and newspaper / magazine advertisements. SpaTraffic's design and creative direction is being headed by Michael W. Johnson Associates, an industry renowned agency.
Users who self-register at SpaTraffic.com can customize and personalize templates provided from a category of pre-defined programs. SpaTraffic gives each user a self-service customer list and image management center to help the Spa customize a design with their content and pictures of their business. Spa Owners will also have the ability to network with respective manufacturers to use co-op and advertising dollars on co-branded one-to-one marketing and direct mail pieces.
For manufacturers, SpaTraffic will serve as an easy way to manage a brand while giving access to customizable print, direct mail, and newspaper/magazine advertisements through their reseller portal. Best of all, since Spa Owners can attach a direct mail list to a custom branded template, manufacturers can link directly to the end buyers of their product lines.
"To date, there is still a tremendous need for an affordable and easy marketing solution for independent spas," commented Jared Shusterman, managing director of SproutLoud. "We have filled this void by introducing SpaTraffic.com" giving the tools needed by many spa owners to create a 1:1 marketing campaign in minutes, and even better, automate a marketing campaign for their entire customer base.
Spa owners and employees can use campaign tools to customize any design on the system with their business details, message and offer. Next, users can set triggers as to when these communication pieces are printed and mailed. Whether its recognizing birthdays, anniversaries, congratulating a new mother (data provided by SpaTraffic.com) or getting necessary marketing pieces out to new or existing customers, SpaTraffic.com provides powerful tools allowing the set-up of an entire years marketing program in under an hour.
About SproutLoud Media Networks, LLC
Headquartered in Ft. Lauderdale, FL, SproutLoud is a leading-edge, high-technology company providing an all–in–one web–based solution, for companies, franchisors, and distributed marketers to more immediately and effectively distribute their product information, marketing programs, materials, and campaigns throughout their entire sales channel network.
SproutLoud's powerful yet easy–to–use features and functionality include brand management, campaign automation, business intelligence, one–to–one marketing, list management, digital asset customization and personalization, e–mail, pURLs, microsites, direct mail with no minimums, print–on–demand, and many more – all immediately deployable throughout all types of distribution channels. In addition, SproutLoud's highly flexible, fully automated co–op funds management streamlines and simplifies the process providing the ability for companies to optimize co–op funds usage.