Q&A: SproutLoud CEO on Channel Marketing Automation and the Company's Growth

May 5, 2017 Jared Shusterman

(January 23, 2017) Founded in 2006, with the mission to make Channel Marketing work better, SproutLoud capped off 2016 on a high—a 28% increase in revenue was a stunning way to end a year of transformation throughout the company. The year saw several notable additions to the leadership team, productivity enhancing employee programs, and setting aggressive financial goals which the company was able to meet.

The company is focused on enabling businesses to simplify campaign execution, amplify the power of their spend, and accelerate local channel sales. Their SaaS Platform delivers production and cloud-based distribution of assets, helps centralize campaign planning and local marketing automation, drives more participation from channel partners, and most importantly helps businesses invest only in what works, with real-time performance analytics.

ReadITQuick.com interviewed SproutLoud Founder and CEO, Jared Shusterman on the growth his company is witnessing and the marketing automation and analytics space. Jared an MBA from the Kellogg School of Management at Northwestern University, and he is a member of the Young Presidents’ Organization (YPO). He has been recognized as one of the Top 40 under 40 entrepreneurs by South Florida Business Journal and among the Top 50 Entrepreneurs by Business Leader magazine.




About the Author

Jared Shusterman

Jared is the Chief Executive Officer of SproutLoud. Since 2006, he has been primarily responsible for strategic direction of the Company, as well as the oversight of SproutLoud's Partner ecosystem. Prior to SproutLoud, Jared worked in Thomas Weisel Partner’s internet and online advertising investment banking practice in San Francisco. He served as the lead analyst on a number of Corporate Finance and M&A deals including Newscorps’ buyout of Intermix Media (Myspace.com). Jared graduated with a B.A. in Finance and Marketing from the McIntire School of Commerce at the University of Virginia. Jared has an MBA from the Kellogg School of Management at Northwestern University and is a member of the Young President's Organization (YPO). Jared has been honored as one of the Top 40 Under 40 Entrepreneurs by South Florida Business Journal and a Top 50 Entrepreneur by Business Leader Magazine. Jared lives in South Florida with his wife and two sons.

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