Marketing Profs: Good Money After Bad? Your Channel Partners and Your Co-Op Dollars

May 5, 2017 Sean Wisdom

By SEAN WISDOM | SproutLoud Vice President of Channel Marketing

(April 6, 2017) We're all in pursuit of that satisfying moment when our message and our tactics come together to really improve performance. But the biggest challenge for a lot of distributed marketing organizations is that they can't get that same level of visibility on the money they're spending with their independent partners.

In my experience, there is always a fear that the money you're investing is not creating the results you want.

No one wants to throw good money after bad. That's why brands and their partners need to know how to navigate three common challenges.






About the Author

Sean Wisdom

Sean Wisdom is the Vice President of Channel Marketing for SproutLoud. He has been at the forefront of some of the biggest innovations of the past 20 years including smart devices, mobile applications and marketing technologies. Sean has created the messaging, sales and marketing strategies for major brands like AT&T, Verizon and Dell. He has extensive experience with indirect channels and has developed marketing, sales and compensation strategies for both consumer and B2B partner networks. Sean has a passion for Local Businesses and has spent a career helping improve their sales and marketing performance with innovative software technologies.

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