Sunrise, FL – June 03, 2014 – Local marketing automation company, SproutLoud Media Networks, LLC was cited in the recent Forrester Research report: Leverage The Channel Management Technology Spectrum. The report, directed at sales enablement professionals, stated that channel partners’ allegiance to their brand and manufacturer suppliers is “waning.” The primary author, Peter O’Neil, articulated that brands and manufacturers using legacy systems and fragmented single point solutions to execute joint marketing with their channel partners (retailers, dealers, VARs, franchisees, etc.) are risking losses in channel revenue growth.
The paper, which categorizes and gives channel managers a current overview of the marketing technologies available to them, considered SproutLoud in the Through Partner Marketing Automation (TPMA) category. The citation in the report corroborates SproutLoud’s ascendance as one of the premier players in the channel marketing automation space.
“We are always excited to be mentioned in industry reports because we feel like we are a pioneer in the space, it is nice to know that industry analysts feel the same,” said Jared Shusterman, CEO of Sproutloud.
O’Neil’s report directly addresses the condition that there is in fact a “spectrum” of channel management technologies available for channel managers to drive revenue through the local business that sell their products and services. Other categories mentioned were Partner Relationship Management (PRM), Partner Incentive Program Management PIPM, Lead Distribution Management (LDM), and Channel Data Management (CDM).
While PRM and PIPM have some overlap with TPMA, Through Partner Marketing Automation sets itself apart because of its focus on eliminating the separation between turnkey marketing programs, funds disbursement, and the integration of functionality from best-in-class technology vendors that run in the background. Other categories of solutions have been criticized for their reliance on the need for partners (inherently operationally focused) to be proactive marketers.
“We have obviously put all of our eggs in the automation basket,” remarked Gary Ritkes, President of SproutLoud. “For reasons of scale, cost, compliance, and time-to-market, channel marketing automation is the best option for brands and channel partners that want cutting edge digital and traditional marketing delivered locally.”
Headquartered in Sunrise, FL, SproutLoud helps the world's leading brands manage and execute marketing programs through the local businesses that sell their products and services. Their web-based distributed marketing platform provides marketing services and tools that enable local business marketers to access the materials they need in the media of their choice, customize them, and reach their target audience with brand-controlled messaging.
SproutLoud Media Networks, LLC
15431 SW 14th Street
Sunrise, FL 33326