IN THIS ARTICLE:
Channel Marketing is a powerful and lucrative concept in go-to-market strategy. But it comes with longstanding challenges. This article explores the common misconceptions many Brand marketers have about what it takes to get their message into market through the Channel. Let’s take an in-depth look at:
- Challenges with messaging, funds utilization and performance management.
- How leading-edge technology is making Channel Marketing more affordable, more efficient, more transparent and more effective.