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Get Your Partners Out of the Back Office and On the Sales Floor
When Channel Partners spend more time on marketing than talking to customers, sales tend to suffer. Learn how innovations in marketing automation let your Partners go back to what they do best: Sell.
Smart Money: The Secret to Getting Your Partners’ Performance to Soar
Delivering the most innovative Channel Marketing Automation solutions is just a starting point. What Brands and Partners want today is Expert Marketing Support when they need it most.
Channel Dynamite: Why You Should Blow Up Your Co-Op Strategy
SproutLoud Studio transforms your campaign assets into highly dynamic templates, so your Partners can get your message into market faster.
SproutLoud Analytics gives you performance metrics on every campaign and consolidated insight across your entire Partner ecosystem.
SproutPay Instant Funding
Amplify the power of your marketing budget by instantly funding the local marketing tactics that will increase Partners’ investment in your campaigns.
SaaS Through-Channel Marketing Automation Platform
SproutLoud’s Channel Marketing platform integrates SaaS software, best-of-breed marketing services and world-class support to help Brands reduce OpEx and increase sales.
Think Co-Op and MDF First: The Five Forces of Partner Captivity - Part 2
EXECUTIVE SUMMARY: This article explores the five forces of Partner Captivity and how differing interests between Brands and Partners can create misalignment. Find out how to better align your...
Automated Campaign Execution (ACE)
Automating local marketing gives Partners simple point-and-click execution integrated with best-in-class local marketing performance.
Everything You've Been Told About Channel Marketing is Wrong WP
The Next Evolution of Channel Marketing
Brands face a lot of challenges creating, executing and funding local advertising. Learn how innovative technology, integrated marketing execution and expert service makes Channel Marketing simple.
Clarity: How to Get Real-time Insight into Channel Marketing Performance
Measuring the impact of every dollar spent gives you more insight into what drives customer response. Find out how this level of clarity in Channel can lead to better, more informed decisions.
Think Co-Op and MDF First:<h2>Why Funding Strategy Is Crucial to Channel Success - Part 1
The most important factors in executing your marketing through your Channel Partners are funding and understanding the need to see Channel Partners beyond their primary role of distribution....
CHANNEL SABOTAGE:<h2>Is Your Channel Marketing Strategy Undermining Your Sales Team? (Part 1)