Newsletters

  • 5 Reasons Why Marketing Technology Stacks Are All the Buzz

    5 Reasons Why Marketing Technology Stacks Are All the Buzz

    In today’s elaborate marketing ecosystem, marketers have the option of selecting from a slate of platforms and tools to optimize and consolidate their marketing technology solutions—from marketing...

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  • Moving Your Channel Towards Mobile Readiness

    Moving Your Channel Towards Mobile Readiness

    We have known for years about the emergence of mobile. At SproutLoud, we have written about this for several years. We have discussed its impact on business that operate through distributed...

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  • Tips For Managing Your Channel Partner’s Online Reputation in 2016

    Tips For Managing Your Channel Partner’s Online Reputation in 2016

    Mother Nature can be especially unforgiving for the poorly prepared. Everything that your brand has built can literally be blown away, burned down, flooded, and taken away, too often, with little...

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  • Taking the Human Approach to Digital Marketing

    Taking the Human Approach to Digital Marketing

    Its that magical time of year and the waters are being chummed in eager anticipation for the feeding frenzy that is the holiday rush. Your customers are however skipping the crowds, opting for...

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  • Welcoming TCMA into the Channel

    Welcoming TCMA into the Channel

    Brands have traditionally viewed their channel partners as a distributed sales component in bringing their products and services to a wider market, whether they be agents, brokers, distributors,...

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  • Highly Effective Email Marketing Through Your Channel Partners

    Highly Effective Email Marketing Through Your Channel Partners

    Despite the rise of mobile and social, email marketing is still relevant today; for 69.7% of US internet users email is the preferred method of business communication. When deployed successfully...

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  • Optimizing Your Local PPC Campaign for Mobile Devices

    Optimizing Your Local PPC Campaign for Mobile Devices

    Our last article discussed the importance of localizing your PPC campaigns. There’s one topic we left out: mobile optimization. We did that on purpose. Mobile devices have had a significant impact...

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  • How to Localize Your Paid Search Campaigns

    How to Localize Your Paid Search Campaigns

    As a marketer selling your brand through local businesses, your marketing strategy should include tactics that partners can localize with their business information. Believe it or not, paid search...

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  • How to Organize Your Social Content

    How to Organize Your Social Content

    Now that you’ve chosen your social media content types and channels, it’s time to organize it all so that you can keep track of your brand’s activity. This activity goes beyond frequency. You also...

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  • Choosing the Right Social Media Content for Your Brand

    Choosing the Right Social Media Content for Your Brand

    Social media is a beast. It seems like there’s a new channel or a big update on an existing platform every week. It might be easier to focus on just one channel to get by, but that won’t always...

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  • Seeing Into 2015: Predictions for Online Marketing

    Seeing Into 2015: Predictions for Online Marketing

    Happy New Year! Can you believe it’s 2015 already? I can’t, either. Since this is the first week of the new year, it’s the prime time to predict what 2015 has in store for the marketing industry....

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  • Using Loyalty Programs to Improve Local Marketing for Brands

    Using Loyalty Programs to Improve Local Marketing for Brands

    Loyalty programs with rewards cards are becoming ubiquitous with any shopping experience. It seems like every store is asking for a phone number, email addressing, or shoving a keychain card in...

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  • Successfully Implementing Digital Marketing Within Your Channel Organization

    Successfully Implementing Digital Marketing Within Your Channel Organization

    Digital marketing is all the rage these days and provides some of the most cost-effective consumer marketing available. It includes all forms of online advertising, email, SMS messaging, social...

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  • Decoding Distributed Marketing Jargon

    Decoding Distributed Marketing Jargon

    Every industry has its buzzwords. Some companies are notorious for overloading their content with these buzzwords and assuming that their audience clearly understands what it all means. We’d like...

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  • A Tale of 2 Marketers: Tackling the Mythical Beast of Successful Co-Op Marketing

    A Tale of 2 Marketers: Tackling the Mythical Beast of Successful Co-Op Marketing

    “It was the best of times, it was the worst of times…” is a phrase that could be easily used to describe the ongoing struggle for anyone who has tried to implement a co-op marketing funds program....

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  • From National to Local - The New Co-Branding Paradigm

    From National to Local - The New Co-Branding Paradigm

    Co-branding has been a successful marketing tactic for the last 50 years. From Nike and Apple partnering for Nike+iPod to Gillette M3 power razor featuring Duracell batteries, co-branding is a...

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  • The Billion Dollar Shift in Co-Op Marketing Spend - Why Broken Channel Programs are Now Performing

    The Billion Dollar Shift in Co-Op Marketing Spend - Why Broken Channel Programs are Now Performing

    Marketing through Small Business Partners is broken. The fuel behind these programs, co-op or MDF funds, has lost its octane rating............years ago. According to a study conducted by Borrell...

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  • 5 Tips for Planning Your Distributed Organization’s Marketing Budget

    5 Tips for Planning Your Distributed Organization’s Marketing Budget

    This is the season of football, leaf watching, trick or treating and for most marketers, wrapping up your marketing plan and budget for 2015.  This can be quite the challenge nowadays with the...

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  • Use Localized Landing Pages for Paid Search Success

    Use Localized Landing Pages for Paid Search Success

    When I need to go shopping for a specific item (like new shoes), I tend to research products online and see where I can find them at a nearby retail location. I’ve often thought how amazing it...

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  • 3 Key Components of a Comprehensive Brand Management Software

    3 Key Components of a Comprehensive Brand Management Software

    There are all kinds of brand management software systems out in the marketplace today that offer a way to provide marketing materials to channel partners. This basic function is enhanced by...

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