IN THIS ARTICLE:
When your Channel salespeople are distracted by the problems of outdated Channel Marketing practices, they’re not focused on enabling your Partners to sell. Answering marketing questions, hunting down overdue reimbursements and delivering collateral is a waste of their valuable time because its take their eye off sales. In this article, we take an in-depth look at:
- How traditional Channel Marketing practices can sabotage your Channel Sales efforts.
- How to get it right, with solutions that will set your Channel Partners up for success.