Complexity in Channel Co-Op Marketing is Driving Up Costs and Creating Vendor Sprawl

August 9, 2017 Sean Wisdom

Complexity in Channel Co-Op Marketing is Driving Up Costs and Creating Vendor Sprawl

About the Author

Sean Wisdom

Sean Wisdom is the Vice President of Channel Marketing for SproutLoud. He has been at the forefront of some of the biggest innovations of the past 20 years including smart devices, mobile applications and marketing technologies. Sean has created the messaging, sales and marketing strategies for major brands like AT&T, Verizon and Dell. He has extensive experience with indirect channels and has developed marketing, sales and compensation strategies for both consumer and B2B partner networks. Sean has a passion for Local Businesses and has spent a career helping improve their sales and marketing performance with innovative software technologies.

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