CFO Guide: Reimagine the Economics of Channel Marketing

September 29, 2016


Technology is changing the economics of Channel Marketing, and today’s finance leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional Channel Marketing budgets to expose crucial areas where innovative solutions could decrease OpEx and increase ROI:

  • How cloud-based technologies can eliminate administrative work and decrease OpEx.
  • How centralizing vendor management reduces human capital costs.
  • How new funding models can displace existing Co-Op programs and amplify the power of your marketing spend.
  • How Channel Marketing Automation solutions can decrease waste and drive more leads.

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