IN THIS ARTICLE:
Technology is changing the economics of Channel Marketing, and today’s finance leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional Channel Marketing budgets to expose crucial areas where innovative solutions could decrease OpEx and increase ROI:
- How cloud-based technologies can eliminate administrative work and decrease OpEx.
- How centralizing vendor management reduces human capital costs.
- How new funding models can displace existing Co-Op programs and amplify the power of your marketing spend.
- How Channel Marketing Automation solutions can decrease waste and drive more leads.