SproutLoud's executive leadership team: (from left) David Spinola, Chief Financial Officer; Gary Ritkes, President; Dave Kinsella, Chief Operating Officer; Jared Shusterman, Chief Executive Officer; and Anjan Upadhya, Chief Technology Officer.
Sunrise, FL (January 3, 2017) - South Florida-based marketing technology innovator SproutLoud announced today they have wrapped 2016 with a 28 percent revenue increase, a stunning way to cap a year of transformation throughout the company. CEO Jared Shusterman stated, "2016 was a year of evolution for us. We made notable additions to our leadership team, bringing in world-class talent from across the country. We implemented new employee programs that increased performance, created new pathways to advancement, and encouraged collaboration. We set aggressive financial goals, which I'm proud to say we've met."
The 28 percent revenue increase wasn’t the only marker of SproutLoud's explosive success. Employee ranks at SproutLoud grew 35 percent and 4 times more digital marketing tactics were deployed by users of their marketing automation platform. SproutLoud’s growth is even more notable when you consider the amount of consolidation the industry has undergone. They began the year with exceptional additions to the leadership team, including CFO David Spinola, formerly a private-equity investor focused on high-growth businesses; Marketing VP Sean Wisdom, formerly Global Marketing Director for Dell Software; and VP of People and Culture Samantha Downie, formerly HR Director at Northwestern Mutual. The company’s leaders developed a dynamic plan to breathe new energy and innovation into HR, sales, finance, marketing and client services. SproutLoud is poised for continued growth in 2017, with expansions planned in Fort Lauderdale and Medellin, Colombia.
"Hard work and dedication has paid off," said Shusterman. "We are delighted to end 2016 on a high note and excited for another incredibly successful year."
SproutLoud, a recognized industry leader in Channel Marketing, gives Brands the intelligence to simplify campaign execution, amplify the power of their spend and accelerate local Channel Sales. The marketing technology company’s innovative SaaS Platform:
- Delivers expert production and cloud-based distribution of assets
- Centralizes campaign planning and local marketing automation
- Drives more participation from Channel Partners
- Empowers Brands to invest only in what works, with real-time performance analytics
In the last 10 years, SproutLoud has grown into a major disruptive force in the Through-Channel Marketing Automation landscape. The company’s comprehensive distributed marketing software, services and support give Brands every element they need to excel at marketing through Local Partners.
Media contact: Cynthia Srednicki, CEO of Dreamweaver Brand Communications
Cynthia@dreamweaverbrand.com | 786-531-7842
For more information about SproutLoud, contact: Sales@sproutloud.com | 954-476-6211 x 3
About the Author
Elizabeth Vempala serves as Content Marketing Manager at SproutLoud. She is an award-winning journalist, who has worked for newspapers and magazines across the United States and abroad, in Israel, Jordan, Egypt and Italy. Elizabeth earned her journalism degree from the University of Missouri-Columbia and later earned a licentiate in sacred theology from the Pontifical University of St. Thomas Aquinas in Rome, Italy. While in Italy, Elizabeth spent several years teaching theology in both English and Italian to students from more than 90 different countries. Shortly after returning to the States, Elizabeth served as Managing Editor of Special Sections at the Sun-Sentinel in Fort Lauderdale, Florida. She has marketing experience in various industries, including news media, higher education, healthcare and technology. Elizabeth currently resides in South Florida.More Content by Elizabeth Vempala