The Power of Social Bookmarking for Your Business

September 26, 2012 Jennifer Christian

If you’re on Facebook and other social media platforms, should you also participate in Social Bookmarking, and what is it? Well, Wikipedia defines Social Bookmarking as “a method for internet users to organize, store, manage and search for bookmarks of resources online.” These bookmarks are categorized and tagged to provide an easier way to search for content by relevant keywords. So, if your industry is driven by innovation and knowledge sharing, then social bookmarking may be right for you.

The idea behind social bookmarking is that you can save the relevant and interesting information you’ve found on the web, all in one place, for future reference. It is also a helpful tool for research and discovering what’s new. For example, you can visit these bookmarking sites and search by keywords, tags, or by what’s trending online and pull up an abundant amount of content relevant to your search.

To get started, you need to register for an account; keep in mind the key is finding the right site for your audience and industry. To choose the most effective site for your target audience, begin by visiting some of the more popular social bookmarking sites like Stumbleupon, Digg, or Squidoo. See what has already been bookmarked and tagged on a few different sites and pick the site that will support your objective.

When bookmarking a link, you are putting your stamp of approval on the content posted and are linked to that bookmark. You initiate the social side of bookmarking by posting informative and valuable content that your audience deems significant enough to devote their time to reading.

The benefits that arise from social bookmarking revolve around the interactions and engagement inspired by the content you’ve bookmarked and the value it provides to your audience. It gives you a viral voice to represent yourself as an industry influencer and establish yourself as an expert when you post your own words or organic content. Bookmarking your own content and providing a back link to your website facilitates and draws in more traffic to your website when properly built, therefore influencing your SEO.

If you want to be considered an industry influencer and stay updated on the latest advancements in your market, social bookmarking may be your greatest tool.

 

 

 

Article Type: 
Blog

About the Author

Jennifer Christian

Jennifer Christian started her career in Fundraising then joined SproutLoud's team in 2012. As a Client Relationship Manager she continually focuses on furthering relationships with brand marketers, sculpting effective channel programs, and enjoys the great outdoors. With years of experience in fundraising, customer support, and sales her talents are warmly welcomed at SproutLoud.

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