In our most recent e-book, we discuss a critical component of a hyperlocal channel program: thanking your partners for supporting your brand. One way you can do this is through customer service. By “customer service,” I mean more than just having someone around to pick up the phone. True customer service means happily going out of your way to ensure that your partners have what they need to market your brand. Such dedication makes a world of difference.
Take a look at a letter we recently got from one of our client’s brand partners.
I am not one to sit and write a note let alone a letter but in this case I am sure that these few words are not enough. Words cannot really say how I feel about what you have done for me and my business. Your support and knowledge has been a key factor in the growth of my new business. You are dedicated, energetic, supportive, patient and amazing. If not for you and the numerous times you have only been an email or a phone call away, not to mention live support right into my lap top, my business would not be where it is today.
I was clueless about analytics and key words but you were right there by my side explaining and helping the entire time. You have made me feel like my business was a priority on your many list of things to do and that is incredible. When this relationship started I had so many issues I thought it was going to be IMPOSSIBLE for a potential customer to use the internet and find my business listed correctly and showing up at least in the top 10 listings but you did it. I would tell you what I needed and wanted to see and wanted to change and you always pulled through for me. I laugh because I didn’t even know what “Yalwa” was and now my business is spread across in so many positive ways, not to mention half way thru this journey of many many changes I went and became a licensed repair shop adding to your daily challenges of getting the word out. I can’t thank you enough and my partners thank you as well. I hope the company you work for knows how professional and on point you are. You are truly an asset. Once I got to know your work ethic I took a deep breath and said to myself I really do not need to worry Jen’s got this.
In today’s world there are not enough hours in the day or days in the week to do everything but having you on my team has truly been a blessing. I would love to have you maintain my account forever. And woman to woman even while you were planning a wedding and getting married I never felt abandoned. How do I keep you on my team? The Tire Place has only grown and benefited from your help and work and I truly thank you again. Wish I could keep you or afford to hire you. Perhaps Sprout Loud will extend our relationship, I can only hope.
Thank you again from my heart,
In what seems like an all-digital world, it’s refreshing to get help from not just an actual human, but one with a great attitude and a passion for seeing you succeed. Make sure your marketing program -- and everything else you do -- includes this level of service for your partners. Do this, and you’ll have strong partner relationships for a very long time. If you’d like to learn about other ways to better serve your channel partners, please let us know. We’re happy to help!
About the Author
.More Content by Olivia Mitchell