Marketing Resource Management: The Importance of Focus

September 22, 2009 Gary Ritkes


Once again, I learned a valuable lesson that it is important to be great at certain things, and not be everything to everybody. During our early days at SproutLoud, we would usually entertain almost every opportunity that was presented to us. As we continue to grow, we have learned that this is an impossible task. We will always value and listen to new and innovative ways that we can improve upon our platform, but it has to make good business sense, and follow our strategy.

As we continue to add more resources, our focus becomes even more critical. If you are a client looking in, make sure you choose a vendor/partner that is truly specific to your business needs. There are enough products to choose from, even in this infancy stage of our industry. Do your homework, find the right partner. It will make your life easier, in that the solution will fit. And it will make your vendor/partner's life easier, in that the technology you chose will meet your expectations.

About the Author

Gary Ritkes

Gary Ritkes oversees all Business Development and Marketing at SproutLoud. He has been a pioneer in the emerging vertical of Distributed Marketing Technology and is an industry leader and innovator with 20+ years experience in graphic communications and marketing strategy. Gary has been involved with SproutLoud since the inception of the company. Prior to joining SproutLoud, Gary was VP of Marketing for Rex Three, Inc., SproutLoud’s first and largest vendor among its network of providers. He has served many Fortune 1000 clients and worldwide advertising agencies in providing marketing technology direction and optimization. He was an original founder of U.S. based Earth Color Group and a co-founder of Advanced Digital Services (ADS) which was sold in 1996 to publicly traded Katz Digital Technologies. He is a current board member of the local Advertising Federation chapter and has served as a member for other national industry associations including the DMA, AGA, and the CMO council.

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