Content continues to become more important in brands’ overall marketing strategies, but did you know that content marketing is just as important for channel partners? The infographic below, based on a report done by Ascend2 Research and Allegra, outlines the state of content marketing for small and medium-sized businesses (SMBs).
What can you take away from this infographic? You, the brand marketer, have opportunities to help your partners reach their content marketing goals. You can create a content marketing strategy that allows for support at the local level. If content marketing works for your brand, offer to cover some of the costs with co-marketing funds. You can even offer platforms, such as local websites, where your partners can house all of their content. However you choose to assist your partners, they’ll be grateful that you care about helping them reach their goals. This is what keeps them loyal to your brand for a long time.
About the Author
.More Content by Olivia Mitchell