Distributed marketing organizations struggle to implement basic marketing functions because their sales and marketing forces are scattered (or distributed). Functions that typically thrive in centralized marketing departments are often very difficult to implement in the field. The more independent-minded the channel, the greater the logistical complexities in supporting the channel.
If you suffer from the following symptoms, you may want to evaluate your current technology and partner with a provider who can help diagnose and address these issues.
- Lack of ability to enable marketing content for your channel
- Branding, compliance, online / offline reputation management, privacy and creative issues
- Lack of business intelligence into local initiatives
- Customer / prospect market confusion
What are your channel members to communicate your brand message? How are they representing your brand’s products and services locally? More importantly, what is the response? How can you get actionable business intelligence to understand what your customers “customers” are interested in and clicking on to reform and revise your local marketing strategy? Being better and more informed is a win-win for both you and your channel partner.
About the Author
Jared is the Founder and Managing Partner of SproutLoud. Since 2005, he has been primarily responsible for strategic direction of the Company, as well as the oversight of SproutLoud's Partner ecosystem. Prior to SproutLoud, Jared worked in Thomas Weisel Partner’s internet and online advertising investment banking practice in San Francisco. He served as the lead analyst on a number of Corporate Finance and M&A deals including Newscorps’ buyout of Intermix Media (Myspace.com). Jared graduated with a B.A. in Finance and Marketing from the McIntire School of Commerce at the University of Virginia. Jared has an MBA from the Kellogg School of Management at Northwestern University and is a member of the Young President's Organization (YPO). Jared has been honored as one of the Top 40 under 40 entrepreneurs by South Florida Business Journal and a Top 50 Entrepreneur by Business Leader Magazine. Jared lives in South Florida with his wife and two sons.More Content by Jared Shusterman