In the October 2009 Open Book publication, American Express cited several key business trends happening in today's society including Green Practices, Baby Boomers, and Virtual Offices.
Of closest to SproutLoud's heart was the increasing preference of consumers to buy local, or the concept of "localization." According to a study commissioned by the Andersonville Development Corporation, Amex stated that every $100 spent in an independent neighborhood business creates an additional $68 of local economic activity, compared to $43 of an non-local entity.
Perhaps no surprise to many, Amex also noted a return to "Personal Touch" driven business as a key trend. Although we believe this goes hand-in-hand with localization, the trend was also defined by consumers demanding more from businesses, to go the extra mile, and have a better understanding of their needs.
SproutLoud continues to exclusively focus on distributed networks by giving local businesses the tools they need to market the products and services they sell. Additionally, many of our features are designed to personalize and automate the marketing communication process to reach customers at relevant points in the customer lifecycle, all with the full customization of the business/marketing owner.
About the Author
Jared is the Founder and Managing Partner of SproutLoud. Since 2005, he has been primarily responsible for strategic direction of the Company, as well as the oversight of SproutLoud's Partner ecosystem. Prior to SproutLoud, Jared worked in Thomas Weisel Partner’s internet and online advertising investment banking practice in San Francisco. He served as the lead analyst on a number of Corporate Finance and M&A deals including Newscorps’ buyout of Intermix Media (Myspace.com). Jared graduated with a B.A. in Finance and Marketing from the McIntire School of Commerce at the University of Virginia. Jared has an MBA from the Kellogg School of Management at Northwestern University and is a member of the Young President's Organization (YPO). Jared has been honored as one of the Top 40 under 40 entrepreneurs by South Florida Business Journal and a Top 50 Entrepreneur by Business Leader Magazine. Jared lives in South Florida with his wife and two sons.More Content by Jared Shusterman