A Must Have Report from Gleanster: State of Co-op and MDF

October 28, 2015 Ben Heyworth

In collaboration with Street Fight, Gleanster Research surveyed 1,536 marketers in 11 key industries (CPG, Energy, Financial Services, Hardware, High Tech, Insurance, Insurance, Manufacturing, Software, Telecom and Entertainment Delivery) at US corporate brands, with over $250M in annual revenue and local business owners who participate in co-op and MDF programs to produce: The State of Co-op and MDF.

In this report Gleanster Research uncovers:

  •  83% of brand marketers believe MDF and co-op programs have an impact on annual sales.
  •  What brand marketers feel the biggest impediment to program success are.
  •  What percentages of specific media tactics are brands and local business investing in?
  •  Why brand marketers and local business owners (channel partners) aren’t on the same page concerning program effectiveness, challenges, and value.

Learn how brand marketers can identify, and prioritize strategic investments in managing and executing co-op and MDF Programs for a measurable and optimal return on investment.

Start here by requesting your free copy of the report.

Article Type: 
Blog
Exclude from Recent List: 
0

About the Author

Ben Heyworth formerly served as Marketing and Sales Coordinator at SproutLoud.

More Content by Ben Heyworth
Previous Article
Top 3 Challenges With Co-op and MDF Funds According to Gleanster
Top 3 Challenges With Co-op and MDF Funds According to Gleanster

When Gleanster surveyed 1,536 senior level brand and local marketers in 11 industries they asked for feedba...

Next Article
Help Your Channel Partners Use Co-op for Digital Marketing
Help Your Channel Partners Use Co-op for Digital Marketing

Change comes quickly in marketing, especially in digital marketing. Although digital marketing is a relativ...