Blogs

  • Course Correction: How Modern Channel Marketing Empowers Brands to Invest Only in What Works

    Course Correction: How Modern Channel Marketing Empowers Brands to Invest Only in What Works

    Modern Channel Marketing empowers Brands and their Partners to make smarter, data-driven decisions. Learn how to make the crucial course corrections your Brand needs to invest only in what works.

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  • Burning Money: Is Your Channel Strategy Wasting Your Budget?

    Burning Money: Is Your Channel Strategy Wasting Your Budget?

    In today's oversaturated marketing environment, you need digital and traditional tactics to capture attention. But unless you manage your Partners' assets and execution, you may just be burning money.

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  • Five Channel Marketing Red Flags You Can't Afford to Miss

    Five Channel Marketing Red Flags You Can't Afford to Miss

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  • Point, Click, Sell: How Automation Accelerates Sales

    Point, Click, Sell: How Automation Accelerates Sales

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  • The Drive for Digital: How Through-Channel Marketing Automation Makes Digital Irresistible

    The Drive for Digital: How Through-Channel Marketing Automation Makes Digital Irresistible

    The allure of Digital Marketing is undeniable. But for local businesses selling Brand products, it can be daunting. Learn how to overcome the Digital Fear Factor.

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  • Smart Money: The Secret to Getting Your Partners’ Performance to Soar

    Smart Money: The Secret to Getting Your Partners’ Performance to Soar

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  • The Next Evolution of Channel Marketing

    The Next Evolution of Channel Marketing

    Brands face a lot of challenges creating, executing and funding local advertising. Learn how innovative technology, integrated marketing execution and expert service makes Channel Marketing simple.

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  • Blast Off: Take Your Channel Marketing into Orbit

    Blast Off: Take Your Channel Marketing into Orbit

    Brands today need better solutions without sacrificing quality or results. Learn how a disruptive approach to Channel Marketing can give your Brand the edge.

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  • Clarity: How to Get Real-time Insight into Channel Marketing Performance

    Clarity: How to Get Real-time Insight into Channel Marketing Performance

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  • Channel Dynamite: Why You Should Blow Up Your Co-Op Strategy

    Channel Dynamite: Why You Should Blow Up Your Co-Op Strategy

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  • Get Your Partners Out of the Back Office and On the Sales Floor

    Get Your Partners Out of the Back Office and On the Sales Floor

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  • Think Co-Op and MDF First:<h2>Why Funding Strategy Is Crucial to Channel Success - Part 1

    Think Co-Op and MDF First:<h2>Why Funding Strategy Is Crucial to Channel Success - Part 1

          The most important factors in executing your marketing through your Channel Partners are funding and understanding the need to see Channel Partners beyond their primary role of distribution....

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  • Smart Ads: How Automation is Changing Channel Marketing

    Smart Ads: How Automation is Changing Channel Marketing

    When your Brand's message resonates with your customers, you know it. Upticks in clicks, engagement, leads and sales are all measurements that let you know you’re on the right track. But when...

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  • Think Co-Op and MDF First: The Five Forces of Partner Captivity - Part 2

    Think Co-Op and MDF First: The Five Forces of Partner Captivity - Part 2

    EXECUTIVE SUMMARY:  This article explores the five forces of Partner Captivity and how differing interests between Brands and Partners can create misalignment. Find out how to better align your...

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  • CHANNEL SABOTAGE:<h2>Is Your Channel Marketing Strategy Undermining Your Sales Team? (Part 1)

    CHANNEL SABOTAGE:<h2>Is Your Channel Marketing Strategy Undermining Your Sales Team? (Part 1)

    If outdated Channel Marketing practices are distracting your Channel Sales team with administrative issues, then they’re not focused on enabling your Partners to sell. Answering questions about...

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  • Flooded with Co-Op claims? <h2>Your team may be drowning

    Flooded with Co-Op claims? <h2>Your team may be drowning

    Advertising guidelines overwhelm brand resources, frustrate channel partners & leave Co-Op dollars unused It is not uncommon that the relationship between a Brand and the Partner is strained...

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  • The CFO's Guide to Reducing Marketing OpEx<h2>

    The CFO's Guide to Reducing Marketing OpEx<h2>

    Marketing has become so fractured in nature that organizations must manage multiple solutions for national and channel campaigns.  From various vendors for email, digital and social to CRMs and...

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  • Is your search strategy driving customers into your local dealers?

    Is your search strategy driving customers into your local dealers?

    There is no doubt that search is the primary way that customers find out about your company, your products and where to buy them.  To optimize search results major brands are turning to bid...

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  • <h2>Local Event Marketing Playbook for Channel Partners

    <h2>Local Event Marketing Playbook for Channel Partners

    When you’re ready to spark a buzz and bring in new customers to your local business, hosting a local event presents a perfect opportunity to do so. Whether it is a grand opening or an introduction...

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  • <h2>Old School Marketing

    <h2>Old School Marketing

    At some point in our lives, we have all understood the power of a handwritten letter. They are genuine and organic in nature and remind us that, even in the fast paced world we live in, people...

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