Channel Sabotage - Is Your Channel Marketing Strategy Undermining Your Sales Team-WP

September 27, 2016

IN THIS ARTICLE:

When your Channel salespeople are distracted by the problems of outdated Channel Marketing practices, they’re not focused on enabling your Partners to sell. Answering marketing questions, hunting down overdue reimbursements and delivering collateral is a waste of their valuable time because its take their eye off sales. In this article, we take an in-depth look at:

  • How traditional Channel Marketing practices can sabotage your Channel Sales efforts.
  • How to get it right, with solutions that will set your Channel Partners up for success. 
Previous Article
Think Co-Op and MDF First: The Five Forces of Partner Captivity - Part 2
Think Co-Op and MDF First: The Five Forces of Partner Captivity - Part 2

EXECUTIVE SUMMARY:  This article explores the five forces of Partner Captivity and how differing interests ...

Next Flipbook
Everything You've Been Told About Channel Marketing is Wrong WP
Everything You've Been Told About Channel Marketing is Wrong WP